Latest Blog Posts

Challenges in accessing foreign markets

There are many challenges that one will face when trying to access foreign markets, most of them being the same as the ones one has to face when trying to access any market, such as a lack of technology, unreliable supply chains, inability to process all the information one gathers in a timely fashion, et cetera. The bigger problems with trying to access foreign markets, however, are the linguistic barriers, and attached to those, the cultural ones. They are issues that are very delicate when it comes to translating matters like mobile Apps, websites and software, to name a few examples.
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How important is it to translate my website

Flash Eurobarometer has conducted a survey on User Language Preference Online in order to find out just exactly how important it is for websites to be available in the native language or languages of its visitors. The survey was published in 2011 and contains interviews from people from all 27 states that the EU then consisted of.
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4 Localisation pitfalls every business should avoid

Companies increasingly understand the important role played by localisation in the expansion of their business. While many have fully embraced the trend of going local to become global, there are a number of cases where poor attempts at localisation have created disastrous situations. These 4 localisation pitfalls are common, and should by all means be avoided.
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Why bother with localisation services?

Want to grow your business and tap in to foreign markets? If that’s a Yes, then you’d better start thinking about Localisation. People do not do business with someone whom they don’t understand or can’t relate to. That’s why if you want to extend your reach into another market, you need to not only translate but localise all your business documents, products, promotional items, legal papers and other documents into the native language of the market.  
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Featured Publications

People Sacrificed Their Lives So You Can Speak Your Language Today: The Story behind International Mother Language Day 21st February

UNESCO declared 21st February as the International Mother Language Day in 1999 and since then, this day is being observed globally with the aim to represent linguistic diversity. This date is related to a specific historical event that took place in East Bengal (now Bangladesh) in 1952. People sacrificed their lives to protect their right to speak in their mother language. Read the article to know the full story.
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Localisation for emerging markets: A guideline for businesses

With increased cooperation between countries and formation of trade associations, trade barriers have started to disappear in the last few decades. The incredible advances of information and communication technology have also contributed to the formulation of a global business context. However, one of the most fundamental trade barriers is still there: language. Unless you understand someone, you cannot possibly do business with them. That’s why it is important to not only translate your products or services into the target market’s language but also understand its customs, culture and sensitivities in order to make sure the translated product comes across as clear as possible.
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